As part of the 10th anniversary of our launch, we wanted to give you a look back at the creation of our logo design.
In the late summer of 2014, I had the idea for a website that would include information for all of the theatres in town (you can read more about this on the "Site Overview" tab at the top of the site). I knew a good website would need a memorable logo and that my fellow New York City to Phoenix transplant Hector Coris wasn't only a talented actor, singer, director, and marketing specialist but also a graphic designer so I approached him with my idea for the website and to see if he could help me with a logo design.
Hector asked what my ideas were for the logo so I sent him some logos I liked and told him that I wanted it to be bold, maybe use a cactus somehow and to see if he could also pull in the mountains or an outline of the mountains so it was clear we were in the desert but also with moutains around us to signify the valley.
The top image above was the three possible ideas he came up with as his first attempt.
I told him that I wasn't crazy about the one on the upper left but I loved how bold the one in the upper right was. I also said that I really liked the moutain outline on the one at the bottom and asked if he could take the moutain outline and put it behind the one that I liked. I also said that I really wanted the red to be more of a Seodona red and not a cherry red. My husband looked at the ideas and said "why don't you make the T in Stages be the cactus?"
Hector took our input and came up with the second image. My only suggestion: maybe move the mountain outline up a bit above the letters, so it's not hidden?
And that was the short journey into how the PHX Stages logo was born!
Thanks for your continued support of PHX Stages over the last 10 years!
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