highlights from local critics reviews - (click link at bottom of each review to read complete review)
Click here for more information on this production that runs through September 24
"Aaron Loeb's play Ideation, which premiered in 2013, is both a satire of corporate project planning consultants and a nerve-wracking thriller that focuses on smart people who are under pressure when they are assigned to deliver a project on a deadline but start to question what they've been told about it. iTheatre Collaborative presents the Phoenix premiere of this tense and smartly written drama in a well-cast and tautly directed production....While the five characters in the play are all basic corporate stereotypes, Loeb's dialogue and the concise direction by Greg Lutz keep them from being caricatures...The cast create characters who are commanding and passionate but also vulnerable and frightened by the possibility that there may be some nefarious plot going on behind the project. Watching them spiral out of control as the tension mounts and uncertainty creeps in is both humorous and horrific since we also are just as uncertain as they are as to what exactly is going on... iTheatre's production is smartly directed and well cast and will most likely have you talking about the play on your way home from the theatre and thinking about it for days afterwards." -Gil Benbrook, Talkin' Broadway (click here to read the complete review)
"Aaron Loeb's dark psychological comedy about a group of corporate consultants, tasked with a project mysteriously titled SENNA,...packs a wallop with a cast that is as good as it gets, Greg Lutz's formidable direction, and a theme that is unsettlingly funny. You just know that you should not be laughing, but the possibility of the story's undertaking will give you the willies....Mr. Lutz has assembled a stellar cast, each of whose performances is well-defined, animated, and persuasive. Let us say their names again and applaud them for their gripping delivery of IDEATION: Carrie Ellen Jones, Christopher Haines, Phillip Herrington, Sebastian Kunnappilly, and Super Smack. Let us thank iTheatre Collaborative for bringing this provocative play to the stage...." - Herbert Paine, Broadway World (click here to read the complete review)
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